If you're questioning why people bought 961 units of Cross at this price tag, then definitely do not look at sales figures by Sazgar who also managed a record sales month with 966 units of H6 and Jolion because you'd be even more surprised.
I think a lot of people were waiting to see what IMC had to offer before comiting to either the Cross or H6 and seems like Haval didn't do bad at all considering how many bash it here in this thread for being a "Chinese toy".